Marketing has been defined in various ways but the definition that serves our purpose best is : the marketing is a social and managerial process by which individuals and groups obtain what they need and want creating, offering, and exchanging products of value whit others.
This definition of marketing rests on the fallowing core concepts: needs, wants and demand; product (goods, services and ideas);value,cost and satisfaction; exchange and transactions; relationships and networks; markets; and marketers and prospects.
The definition above described, based on the essential elements of the life of the man, it cannot ignore the historical analysis of the evolution of the same one.
The first human beings were some hunters and they lived in small nomadic groups.: a style of life quite supporter to the environment of the savannah .
This definition of marketing rests on the fallowing core concepts: needs, wants and demand; product (goods, services and ideas);value,cost and satisfaction; exchange and transactions; relationships and networks; markets; and marketers and prospects.
The definition above described, based on the essential elements of the life of the man, it cannot ignore the historical analysis of the evolution of the same one.
The first human beings were some hunters and they lived in small nomadic groups.: a style of life quite supporter to the environment of the savannah .
In this first phase of the human existence the needs tight were bound to the survival( these needs cannot create by the society or by the market, they exist in the very texture of human biology and the human condition).
The wants were connected to needs to survive and the demand of products was satisfied by the hunting, fishing or fruit gathering resulted .The exchange and transactions were almost nonexistent. We can define this situation like self-production. In this case,there is not market and no marketing.
About 12 thousand years ago with the extinction of the large game, the man became breeder: the access to a stable one risen again of food favored the permanent formation of community, the domestication of animals and the use of tools in metal.
About 12 thousand years ago with the extinction of the large game, the man became breeder: the access to a stable one risen again of food favored the permanent formation of community, the domestication of animals and the use of tools in metal.
The agriculture encouraged also the exchange and the cooperation; with it affirm itself of the metallurgy and other innovations, now the bases for the first society were thrown. In this phase there was a change of the society structure as the production of the assets to satisfy the essential needs does not belong to the alone produced some nature but also of the human cleverness.
People could satisfy their needs and wants whit products and they can obtain products whit exchange(if they cannot self-production).
A first economy was born that, from a simple exchange based on the barter, it passed more to the use of a goods of exchange: wheat, laughed or livestock, until the utilization of metals or precious stones that guarantee exchanges on long distances and long periods of time, with the development of the commercial society, like that of the so-called "peoples of the sea", of the Mycenaean, of the Etruscans or of the Phoenician.
Source: http://it.wikipedia.org/wiki/Storia_dell'uomo
A first economy was born that, from a simple exchange based on the barter, it passed more to the use of a goods of exchange: wheat, laughed or livestock, until the utilization of metals or precious stones that guarantee exchanges on long distances and long periods of time, with the development of the commercial society, like that of the so-called "peoples of the sea", of the Mycenaean, of the Etruscans or of the Phoenician.
Source: http://it.wikipedia.org/wiki/Storia_dell'uomo
1 comment:
You were asked to explain marketing which is a series of actions or steps to achieve a particular end which satisfies the wants of consumers like i see it, in your own point of view and that will let any one who reads your blog or this particular theme know you really knew what you were writing after you had done through thinking.
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