THE BIRTH OF 4P

After the analysis of the needs and of the wants, we can return to talk about the birth of the means that requires to the satisfaction of these after the first age of the human .
The man, well, goes from an actual situation of self-production to needs assets produced from other in means details of possession intellectual or capability technologies.
In the same time(I suppose), it is born the requirement for who produces to be able to exchange its products with the users.
From this function of exchange it born the commerce that we can define: a division of trade or production which deals with the exchange of goods and services from producer to final consumer.[1]
It is assisted, to the birth of the concept of product and to its Place of the exchange (distribution),so.
The product was/is a good( or service) which can be bought and sold or is anything that can be offered to a market that might satisfy a want or need while it means for market the place (also in not physical sense) deputy to the execution of the exchanges.
If in a first phase the production and the sale was able to be concentrate in a place relatively delimited, with the development and the emigration these factors split.
It is created an intermediate figure between producer and consumer, the trader than will be a fundamental importance in the human evolution and economy.
This first economy was based on a simple exchange based on the barter, it passed more to the use of a goods of exchange: wheat, laughed or livestock, until the utilization of metals or precious stones that guarantee exchanges on long distances and long periods of time, with the development of the commercial society.[2]
To facilitate a wider exchange of goods and services, in historic times the introduction of currency as a standardized money.
The circulation of a standardized currency provides the major advantage to commerce of overcoming the "double coincidence of wants" necessary for barter trades to occur.[3]
Currency solved this problem by allowing a society as a whole to assign values and thus to collect goods and services effectively and to store them for later use, or to split them among several providers.
The definition of Price is the amount a customer pays for a product can correspond at when we spoke about up.
The last P that we have to analyze is the promotion in this kind of market.
If we start from the definition of promotion like “it together of activity it turns to promote, to publicize and to make acquaintance to the market a business either an its determined produced or service” we should to image what kind of activity could use 150,000 years ago?
The Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale and these elements are present, for example, in an any market of square that we can find in any part of the world.
I think that the market, in those days, is not very different of those above described: they apply what today we call direct market either sold personal or tribal promotion.
For example a technique of sale in a market is that of to systemize a bench a lot orderly and with innumerable such products to attract the customer base with the same mass of the bench and of the number of the objects.
Another means and that of to yell the product with the price and to underline the suitability or write large signs with the price of the products.
The last one is to aim on the quality or on the exclusivity of the product.

Source: http://en.wikipedia.org/wiki/Commerce

http://en.wikipedia.org/wiki/Marketing_mix

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[1] Some commentators trace the origins of commerce to the very start of communication in prehistoric times. Apart from traditional self-sufficiency, trading became a principal facility of prehistoric people, who bartered what they had for goods and services from each other. Peter Watson, the historian, dates the history of long-distance commerce from circa 150,000 years ago.

[2] like that of the so-called "peoples of the sea", of the Mycenaean, of the Etruscans or of the Phoenician.

[3] For example, if a man who makes pots for a living needs a new house, he may wish to hire someone to build it for him. But he cannot make an equivalent number of pots to equal this service done for him, because even if the builder could build the house, the builder might not want the pots.